There’s no urn full of hot-as-napalm coffee, but a barista will serve you Stumptown Coffee Roasters, a Portland favorite. You can’t buy a desiccated hot dog rolling on a grill, but you can find uncured ones on self-serve rollers (gluten-free buns available on request). Green Zebra hasn’t jettisoned every trapping of traditional convenience stores. “We’re dependent on people coming in to pick up two or three things a day,” Sedlar said. They pay premium prices for fresh, regionally produced organic food, including Dave’s Killer Bread, baked in Portland Organicgirl greens of Salinas Valley and Schmidlin Family Farms eggs, laid by pasture-raised chickens on the Oregon coast. Customers spend an average of $9 a visit. The busiest Green Zebra Grocery sits in the middle of the Portland State University campus, drawing about 1,500 visits a day.
This month, Green Zebra will test an honor-system “micro-Zebra” outlet (with shelved and refrigerated food) at the WeWork Custom House in Portland’s trendy Pearl District. Sedlar and her investors know that brick-and-mortar stores are their bread and butter, but they hope to take their products into office buildings. (Bryan Denson / For the Los Angeles Times) The cost to open a store is about $1.5 million, mostly because of the high cost of refrigeration equipment. As the chain adds links, she expects each of her suburban stores to bring in $4 million in yearly revenue and stores in bigger urban areas to produce $7 million each.Ī typical Green Zebra store is about 5,000 square feet, twice the size of the traditional 7-Eleven. Green Zebra’s inaugural store rang up $4 million in revenue in 2014, Sedlar said, and the company is on pace to hit $12 million this year. Sedlar’s stores remind Lenard of Monrovia-based Trader Joe’s, but with a heavier focus on fresh foods instead of packaged goods. “You see discounts for people who walk or ride their bikes to the store.” “In Green Zebra, you see people getting high-fives,” Lenard said.
of Convenience Stores, has toured the groceries twice and says what “Green Zebra does exceptionally well is they deliver on the experience.” Jeff Lenard, spokesman for the National Assn. “Everyone now is voting with their pocketbook, and they are looking to support those places that share a similar ideology,” said David Fikes, a spokesman for the Food Marketing Institute. grocery experts concurs that Green Zebra succeeds by delivering traditional consumer needs of cost, taste and convenience - under the halo of fresh, organic food, strong ties to neighborhoods and swaggering hipness. Lisa Sedlar, Green Zebra Grocery founderĪ pair of U.S.
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